In lesson one you will learn the branding foundations and define your brand’s values, mission, and market position.
In lesson two you will learn about targeted marketing to understand who your ideal clients are and how to serve them best.
In lesson three you will learn the marketing foundations and work through a guided SWOT analysis and marketing program.
In lesson four you will learn about the marketing mix and how to use customer value to direct your marketing strategy.
In lesson five you will learn how to structure a website to give clients an optimal user experience.
In lesson six you will learn how to setup Google Analytic and Google AdWord accounts to build a strong SEO strategy.