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In lesson five you will learn how to structure a website to give clients an optimal user experience. There are two ways to experience the lesson plan:
This lesson plan is approximately 6 minutes + 30 minutes to answer the guided questions inside the Lesson Five Worksheet. Your responses to lesson plan worksheets are used to develop your personalized brand strategy and design. Please complete all worksheets in a timely manner to keep your project on track.
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What pages should be included on your website? Every website is a little different, so in this lesson, we will determine the pages you need to include and what they should be named. Our number one goal for your website is to help clients find the information they want as quick and easy as possible.
Website Page Structures
Well-structured websites are organized in thoughtful patterns that lead customers through each page without confusion. Even companies with complex information can seamlessly create organized page structures that are helpful, intuitive, and simplistic.
If you are a baker and a bride walked into your storefront to ask about wedding cakes, you wouldn’t start talking about your birthday cookie-cake services. The same is true for your website. Even though you may have multiple services, you don’t want to overwhelm your users with the information they don’t need. Your website must quickly and easily provide the user the information they are seeking.
If you have different customer groups, then a user-centric approach can be achieved by organizing your services into separate landings pages. Following the example from above, you might create a top-level page called “cakes” with second-level pages for each cake types: wedding cakes, birthday cakes, and corporate event cakes.
Top-Level Menu Items Tell a Story
The main menu will include your top-level pages and must tell a unique story. Within 5 seconds the user should be able to know what type of business you are and what you offer based off of your main menu. Take for example these two restaurant menus.
Without knowing the name of the restaurant you were likely able to infer that the first menu is for a Mexican restaurant and the second menu is a Cafe & Bakery. How? Because the top-level categories provided context clues about what the restaurant serves. The same should be true for your website menu: it should quickly give user enough clues about who you are and what you do.
Structural Mistakes to Avoid
A skilled architect understands that a great building is more than title, windows, and doors; they make careful structural decisions to ensure the building is well built from the inside out and from the bottom up. The same is true for your website. A successful website is more than colors, code, and fancy images. We must carefully structure your website based so that it is helpful to your users. Here are some common mistakes to avoid:
Mistake 1: Titles that only make sense to you
Make sure that your titles and page names can be commonly understood by your users. For example, an about page named “Kelsey Corner” is cute but is not helpful to the average user. The problem: The user does not know who Kelsey is or what’s in the corner so they never click the link and leave the website frustrated.
Solution: Name the page “About the Photographer.” Now they know what the page will include and that you are a photographer. Win, win!
Mistake 2: Multiple pages with similar content
Every page should have unique content. The problem: When a website has too many pages with similar content, the user is easily confused on how to get the information they need and where to find it. This would be similar to a customer going to a grocery store and they sell cookies in 10 different isles. The customer is left confused and tired of searching for what they need.
The solution: Make information easy to find by grouping similar content together on the same page. Every page should have a clear and specific purpose.
Mistake 3: Too much info on a single page
Every page should be appropriate in length. The problem: Stuffing all the information into a single page that is difficult to digest and get through. Users only read 20% of content on a page. The more information you stuff on a page the less they will read.
The solution: If you have a lot of content, consider separating the information into multiple pages. With our website goals fresh in your mind, let’s create some awesome page titles.
Pause to answer questions in Lesson Five Worksheet. Your responses to lesson plan worksheets are used to develop your personalized brand strategy and design. Please complete all worksheets in a timely manner to keep your project on
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Other Lesson Plans in the Course
In lesson four you will learn about the marketing mix and how to use customer value to direct your marketing strategy.read more
In lesson six you will learn how to setup Google Analytic and Google AdWord accounts to build a strong SEO strategy.read more
In lesson seven you will learn user experience best practices to write quality content on your website.read more