Brand Proof One- Elizabeth Childs

Jun 28, 2018


  1. Read design rationale
  2. Click design to open proof slideshow
  3. Reread design rationale if needed
  4. Fill out the feedback form

Design GOALS:

In a saturated real estate market with minimal variety, the Elizabeth Childs brand identity seeks to stand out from the traditional mold and status quo. To achieve this, the visual elements embody a fun, friendly and unique personality that communicates an approachable and honest brand message.

Logo Rationale:

The thin lines used in the “ec” sub-mark create a clean, intuitive, and focused visual graphic. The main typeface “Raleway” was selected for its professionalism, cleanliness and slightly feminine forms.

Included in the brand set are multiple logo variations to provide flexibility across social, web, and print platforms. Although each logo variation is different, they work seamlessly as single, unified identity.


There are six total brand colors. Together, the colors are balanced, optimistic and professional. The warm and cool tones are a perfect blend of masculine and feminine to attract both, female and male clients.


The patterns are custom illustrations that will be used sparingly across brand elements. Pattern use will be limited to marketing templates for print (i.e. business cards, thank you cards, ect.)


There are two different concepts included in this proof. The first concept is slightly more modern and masculine. The accent color, East Coast Coral, is slightly muted to create a more balanced identity.

The second concept is more feminine. The accent color, Hot Coral, is brighter and more youthful.

Both concepts share similar styles with small variations in the logo designs. The font and typography selection is the same for both concepts. Please review both concepts and provide your feedback on your preferences.


Concept One:

Concept Two:

A few friendly feedback reminders: 

    • Critique all designs based on your ideal clients perspective. We are rarely our own ideal client, so try stepping into the shoes of the people you want to work with. What would they think and feel?
    • A little tough love…we still love you and think your opinions are important, but your ideal clients’ preferences take precedence over personal preferences.
    • Don’t be shy. Be open and transparent in your feedback. The more feedback you can provide the better we can meet your business needs.
    • Unless they are your ideal client, refrain from showing designs and gathering feedback from friends and family. Trust us, we have seen this time and time again. It is unlikely that your friends and family are critiquing the design with your brand strategy in mind, so you will receive a lot of mixed and unhelpful opinions.
    • Okay, so you just gotta tell someone…we get it, we are excited too. If you must, try reaching out to other business friends in your industry with similar target markets. They are more equipped to provide quality feedback on your project.

Logo Feedback Form

How would you rate the overall design?

How would you rate the logo designs?

How would you rate the brand colors?

How would you rate the fonts and typography?

How would you rate the brand patterns?

Do you have any additional thoughts, comments, questions or conerns?

8 + 2 =