Emily Bartell: Logo Proof 1
The goal for the logo design is to blend timeless fonts with romantic graphic styles to personify a soft, feminine, and sophisticated brand identity.
Keywords that describe the branding concept are classic, genuine, feminine and approachable. This personality is created through the hand-drawn floral crest/shield graphic and strong serif fonts.
Brand colors are soft, muted pastels that build a refined sense of style and compliment the photographer’s portrait style.
Please provide your design feedback in the comments below
Step into the shoes of your ideal client and critique these designs based on their wants, needs, and preferences. Don’t shy away from being honest and transparent in your critique. We want to know what you like and dislike. Here are few things to keep in mind:
- The logo should represent your business values BUT resonate & connect with your ideal client
- We are rarely our own “ideal client” so put your customers’ preferences first and your preferences second